about
Lauren Bernstein is a writer, editor and brand expert with over 15 years of experience covering fashion, beauty, travel, and lifestyle. She specializes in content strategy, branded content, luxury markets, and creative direction. The first 10 years of her career were spent working in the fashion and beauty departments of Harper's BAZAAR, GLAMOUR and HAMPTONS magazines. Her work has also appeared in Town & Country, Bloomberg Businessweek, Departures and other titles. In recent years, Lauren has shifted her focus to product-driven content serving as the Vice President, Editorial Content at Macy’s, and before that, as Senior Editor of Branded Content for HarpersBazaar.com and MarieClaire.com. In these roles, she expanded her skill set to include social media, video, and digital performance analytics.
Most recently, Lauren served as the Editorial Director of the weddings and hospitality website Carats & Cake, where she developed both B2C and B2B content strategies, and drove rigorous SEO initiatives that exceeded goals with a 10x increase in site traffic within 10 months.
In addition to her magazine and content roles, Lauren has served as an Adjunct Instructor of Fashion Writing at New York University's School of Continuing and Professional Studies.
Lauren holds a degree in English with a Creative Writing Concentration from Kenyon College in Gambier, Ohio, and has completed certificate programs at Columbia University's Graduate School of Journalism, and Oxford University. A born and raised New Yorker, she currently resides on the Upper East Side husband, toddler, and their dachshund, Lucy.